Cyber weekend starts with Black Friday and ends with Cyber Monday, and has become probably the biggest shopping event in the retail calendar, apart from perhaps Christmas. And while much of 2020 has been cancelled, it’s looks like Black Friday and Cyber Monday are expected to be bigger than ever this year. Shoppers are switching to more online shopping rather than venturing out to the shops.
With a mass of research confirming that this year’s Christmas shopping season will take place primarily online, ensuring you’re clear on promotions and have compelling reasons to buy now is critical. Your entire marketing team will need to be on the same page here so that your omnichannel presence is consistent. This means the same messaging and offers across your app, website, social media and email campaigns.
Businesses big and small should embrace this as an opportunity to drive online sales in the run up to Christmas.
When is Cyber Weekend 2020?
Black Friday falls on 27th November this year. The event began as a US tradition and therefore always falls on the Friday after Thanksgiving, which is always the last Thursday in November.
Cyber Monday follows on the first Monday after Black Friday every year, so this year it’s on 30th November.
The two events used to be markedly different in that shoppers would rush to the high streets for Black Friday, whereas Cyber Monday was exclusively reserved for online deals. Black Friday has always tended to lean more towards tech products while Cyber Monday was more about lifestyle and a wider array of products, though this is no longer the case.
However, as so much of Black Friday is now about online shopping, the two events are often simply branded as Black Friday weekend, or Cyber Weekend.
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Get in touch to find out how FactorEstudio can help your business prepare for Cyber Weekend.