Blog Post

Is the war in Ukraine affecting your business?

Barbara Pilgrim • Apr 01, 2022

Do you have suppliers in Ukraine?

On 28th February I was surprised to receive an email from a supplier based in Ukraine. Until then I didn't know that MacPaw was founded and operated primarily in Kyiv, Ukraine. I have been using MacPaw 'Clean My Mac' software for a couple of years, as they say, to 'awesomize' my Mac.

The email linked to their latest Blog 'MacPaw's Operations amidst the Russian Aggression in Ukraine'. I realised that this is a brilliant team of extraordinary, hard working people, bravely living through terrifying devastation, determined to continue working in unimaginable circumstances to keep their business operating 'normally'.

In recent years, the tech sector has been a bright spot in the Ukrainian economy, creating high-paying jobs and attracting hundreds of millions of dollars in foreign investment. For many in the country's bustling tech hubs of Kyiv, Lviv, Kharkiv and Dnipro business was booming. The country's rapidly growing IT industry saw exports grow by 20.4 percent in 2020 crossing $5 billion for the first time, according to figures from the National Bank of Ukraine.

With over 200,000 techies, Ukrainians have become a force in both the tech and startup world and have been on a path of tremendous growth. Ukrainian techies have consistently been rated as among the best in Europe, but since the war with Russia many have fled the country and may never return to Ukraine. Hopefully their companies will survive and thrive and we will continue to benefit from their hard work and expertise, wherever they may be based.

Is creativity genetic?

By Barbara Pilgrim • 19 Dec, 2023

Creative talent has been in my family for generations. My mother was very skilled in traditional handicrafts, and her brother was a product designer with the accolade of being Royal Designer for Industry (RDI).

Creating a Website That Aligns with Your Brand's Identity

By Barbara Pilgrim • 27 Apr, 2023

Design consistency is key to creating a memorable brand

2022 Highlights

By Barbara Pilgrim • 22 Dec, 2022

Top design projects from 2022

Retirement is looming for Type 1 Fonts

By Barbara Pilgrim • 15 Dec, 2022

Support for Type 1 fonts ends in January 2023

How can your small independent business compete against high street chains?

By Barbara Pilgrim • 29 Jun, 2022

Are your products and services better than theirs?

What is the difference between PUSH and SMS Messages?

By Barbara Pilgrim • 12 Apr, 2022

What should you use for your mobile marketing?

Keep in touch with push notifications to your app users

How can a mobile app help your business in 2022?

By Barbara Pilgrim • 17 Mar, 2022

Are you missing a trick to increase your sales?

How to run your own PR to promote your app

By Barbara Pilgrim • 14 Apr, 2021

You may have chosen to have your business app created by professional developers who understand the best ways to produce a usable, functional, and attractive mobile solution tailored specifically for your customer base. But make no mistake… this is still your app, and it’s still your opportunity to build your client base and engage […] The post How to run your own PR to promote your app appeared first on FactorEstudio.

Is your business ready for Cyber Weekend?

By Barbara Pilgrim • 28 Oct, 2020

Cyber weekend starts with Black Friday and ends with Cyber Monday, and has become probably the biggest shopping event in the retail calendar, apart from perhaps Christmas. And while much of 2020 has been cancelled, it’s looks like Black Friday and Cyber Monday are expected to be bigger than ever […] The post Is your business ready for Cyber Weekend? appeared first on FactorEstudio.

When should you start marketing your app?

By Barbara Pilgrim • 21 Aug, 2019

So you’ve decided that you need a business app. Great. It is essential that you get your customers onboard with your new app, and marketing your app is key to achieving this… but when should you start marketing your app? Mobile apps will have the ‘most impact on business success […] The post When should you start marketing your app? appeared first on FactorEstudio.