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Tag: Email Marketing

Digital marketing, design, email campaign

5 Ways to use Email in Your Next Digital Marketing Campaign

 When it comes to launching a new digital marketing campaign, there’s a lot to consider. You need to align your campaign across teams and make sure each platform (and team member) is ready to do its job. Are your current digital marketing campaigns telling a complete story? Are they bringing […]

Email subscriber consent for GDPR compliance will be easier

Email subscriber consent for GDPR compliance will be easier

 One thing is for sure, we will be flooded with GDPR updates this week, as GDPR comes into effect on Friday (25 May 2018). After months of speculation and advice on what we need to do to continue sending emails to our hard earned, treasured email subscriber lists, the email […]

GDPR and your email subscriber lists

What to do about GDPR and your email subscriber lists

 This blog aims to set out options in relation to GDPR and your email subscriber lists in preparation for GDPR which comes into force on 25th May 2018. Since Europe’s data protection rules were created in the 1990s, the amount of digital information we create, capture, and store has vastly […]

What is email spam and how to avoid it

What’s considered email spam and how to avoid it

 Email spam. Anyone with an email address has probably encountered it. While anti-spam software and filters trap a lot of unwanted messages, as at September 2017, spam still accounts for nearly 60% of all email traffic worldwide, according to Statista.com. While most spam comes from suspicious sources that are trying […]

Email campaign open rates

Improving email campaign open rates on pc and mobile

  A good email campaign has been a business staple since personal computers became common place. Unless we replace the very concept of ‘email’, email marketing will never go away. It’s a powerful tool, a fast, effective way to share information about your business with thousands of subscribers. An email […]

DIY Apps warning red flag

Warning – The dangers of a DIY app

 Take care if venturing into unknown water. The focus of this blog is to warn you of the many pitfalls that businesses encounter if they decide to produce a DIY app using generic, low cost, do-it-yourself app building sites. A quick search online will bring up a list of websites that essentially claim […]

Christmas email marketing

A 20 point checklist for a merry email marketing season

 We all know that during the Christmas season we will receive a multitude of email marketing campaigns, to persuade us to part with our hard earned money, or to attend a zillion Christmas events. So how will your business battle through the masses to make sure your offer is at […]

popular-mobile-app-download-strategies-that-work

Popular mobile app download strategies that work

 Mobile apps are growing in popularity across the globe as user preferences shift from the desktop to the smartphone. As a result, it has never been more important for businesses to recognise the need for a strong and coherent mobile app strategy that maximises their results. With the holiday season […]

How to provide a seamless customer experience in store, online and on mobile

 In an extremely competitive online marketplace where customers have endless options for making purchases, customer experience has become one of the main differentiators between retailers. In fact, data from Gartner says that by as soon as 2017, 89% of businesses will compete solely on customer experience. So how do you provide a […]

2016 summer Olympics in Rio

Do’s and Don’ts of email marketing for the summer games

 With the 2016 Summer Olympics in Rio in August, the Olympians aren’t the only ones who should be preparing to take part in the summer fun. Leveraging the excitement of the Summer Olympics for your email marketing campaigns is a golden way to reach your subscribers. Before you start planning […]