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Tag: email campaigns

Email campaign open rates

Improving email campaign open rates on pc and mobile

  A good email campaign has been a business staple since personal computers became common place. Unless we replace the very concept of ‘email’, email marketing will never go away. It’s a powerful tool, a fast, effective way to share information about your business with thousands of subscribers. An email […]

Christmas email marketing

A 20 point checklist for a merry email marketing season

 We all know that during the Christmas season we will receive a multitude of email marketing campaigns, to persuade us to part with our hard earned money, or to attend a zillion Christmas events. So how will your business battle through the masses to make sure your offer is at […]

popular-mobile-app-download-strategies-that-work

Popular mobile app download strategies that work

 Mobile apps are growing in popularity across the globe as user preferences shift from the desktop to the smartphone. As a result, it has never been more important for businesses to recognise the need for a strong and coherent mobile app strategy that maximises their results. With the holiday season […]

How to provide a seamless customer experience in store, online and on mobile

 In an extremely competitive online marketplace where customers have endless options for making purchases, customer experience has become one of the main differentiators between retailers. In fact, data from Gartner says that by as soon as 2017, 89% of businesses will compete solely on customer experience. So how do you provide a […]

FactorEmail blog email tips

5 stages for better email copywriting

 You want to create fresh, fun, sales-inducing emails right? Who doesn’t? So, what’s the secret? There must be a recipe, a formula, something that can help businesses write better email copy that converts subscribers. Well, you’re in luck. We have the recipe right here. Here’s a five-part framework that you […]