FACTOREMAIL operates permission based email marketing, and all our clients must comply with our Anti Spam Policy. Also every email must contain a single-click unsubscribe link. This is a requirement under UK law.
The FACTOREMAIL Anti-Spam Policy
The law isn’t enough, it’s permission that counts.
While the CAN-SPAM laws are a step in the right direction for reducing the spam problem, we don’t feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.
But that’s not enough. Permission is a fuzzy word open to interpretation. Let’s get into some specific scenarios so it’s clear what does and doesn’t constitute permission.
What kind of email addresses are OK to send to with FACTOREMAIL?
To send email to anyone using FACTOREMAIL, you must have clearly obtained their permission. This could be done through:
Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.
What kind of email address ARE NOT OK to send to with FACTOREMAIL?
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we are crystal clear. By using FACTOREMAIL, you agree not to import or send to any email address which:
Sure, some of these people might have given you their email address, but what’s missing is your permission to email them commercial messages. Blasting promotional emails to any of these people won’t be effective and will more than likely see your email marked as spam by many of your recipients.
What content MUST I include in my email?
Every email you send using FACTOREMAIL must include the following:
How we’ll know if you don’t have permission
FACTOREMAIL has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here’s a few of them:
If we do discover that you are emailing people without their permission, we will terminate your account with FACTOREMAIL immediately.
In the end, it’s really common sense. Take off your marketing hat and put yourself in your recipient’s shoes. If they don’t recognize who you are or aren’t interested in what you’re sending, they’ll think you are a spammer. It’s that simple.
If you have any questions about our Anti-Spam Policy, or if you want to report spamming activity by one of our customers, please contact us at:
Factoremail is a service provided by Factorestudio Ltd, 106 Nutfield Road, Merstham, Redhill, RH1 3HA, UK
FactorEstudio Ltd is a Campaign Monitor Agency.