A mobile app can be a powerful tool that can help your business to connect with your existing customers. One of the key industries that can really benefit from a mobile app and utilise it as a component of their marketing strategy are hair and beauty salons.
As the owner of the hair and beauty salon, you will have the ability to instantly connect with your customers and keep them coming back for more. With this in mind let us have a look at how a mobile app can really benefit your salon.
- Push notifications – send out free push notifications to all of your customers who have downloaded the app quickly and easily, not to mention cheaper than text message marketing. This will allow you to send out notifications of your latest offers and promotions, keeping your hair and beauty salon top of mind with your customers. You can also use this feature to send out late availability messages and fill any vacant appointment slots – and post your messages to Facebook and Twitter at the same time.
- Loyalty – As easy and effective way to make sure your customers keep coming back for more is to incentivise your loyalty scheme. This can be done by offering a mobile loyalty card. No scruffy bits of card that get lost, your loyalty card is on your customers phone. Your customers can redeem their reward easily and quickly when they next come into your salon.
- Appointment booking – Allow your new and existing customers to come back for more by giving them the opportunity to book their salon appointments directly through your mobile app.
- Website e-commerce – Convert your website with a simple embed code giving your customers the convenience of ordering and paying for their hair and beauty products online. This would be a simple and effective alternative revenue stream, which can increase your bottom line.
- Testimonials – A great way to spread the good word about your salon is through a testimonial feature. With this feature your customers can leave comments about their experience of your hair salon, which can be passed on to their friends and get the word out about your hair and beauty salon.
- Directions – Our app offers an easy solution for your customers to locate your salon – GPS directions from their current location straight to your front door! This makes it easy for customers to locate your salon with a few clicks on their app.
- Social media – Word of mouth marketing is one of the most effective ways to create a “buzz” about your business. With an app, your customers can easily comment, rate and recommend your hair and beauty salon on Facebook and Twitter. This is a great way to increase your online presence and keep your salon at the front of your customers mind.
- Gallery – Another great way to get your customers to interact with your business is to encourage users to share their photos of their time at your salon. This is an effective way to get your customers to create a “buzz” around your business.
- Competitive advantage – The vast majority of hair and beauty salons still rely on traditional methods of marketing, whether that is through promotional literature to word of mouth. Why not step into the 21st century and use the full potential of mobile marketing for your salon.
- Email sign up – Allow users to subscribe to your email newsletter service to keep your business and your offers top of mind. This can help to keep your customers engaged and up to date with your latest news and offers.
Why choose an Eazi-App from FactorEstudio?
There are cheap, do-it-yourself app options available, but wouldn’t you rather be doing other things with your time? Building a successful app for your hair and beauty salon is something you should leave to your Eazi-Apps developer. From design to submission, we will help you deliver an app that you can be proud to call yours and can really help your salon engage with your customers and grow your business.
We take time to design your app to enhance your branding and raise your business profile above your competitors. Building and publishing your app is only the start of the journey. When your app is published in Google Play and iTunes, you can log in to the Eazi-Apps dashboard and update your own app, create promotions and send unlimited push messages. We will help you with your mobile marketing and to maximise customer downloads and ultimately improve your sales.
- Support – we build a relationship with you as well as designing and building your app. As well as 24/7 online support from Eazi-Apps, you will have your own dedicated app developer to provide support and guidance – by telephone and face-to-face – we will gladly meet with you for coffee!
- Every app we develop includes free graphics to put on your website, social media and printed marketing materials, including a high quality visual of your app.
- We can design leaflets, posters, table top promoters, pull-up banners and any other marketing materials to promote your app.
- Email marketing – we can integrate your email marketing subscribe forms eg. MailChimp, iContact, Constant Contact, Campaign Monitor/FactorEmail – and design and send email campaigns for you.
- We offer a range of mobile marketing services packages, to suite your budget, which include all our design services to help you promote your app and any other marketing activities.
To find out how Eazi-Apps from FactorEstudio will help your hair and beauty salon get ahead of your competitors, contact us today.
Source: “Hair Salons: 10 Reasons for a mobile app” appeared on Eazi-Apps.co.uk. FactorEstudio is a licensed developer for Eazi-Apps, and a Campaign Monitor Agency.