Based in Redhill, Surrey, UK

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Look great and demand attention!

Poor email design frustrates users. If they can’t easily navigate your email or find information they want at a glance, your message will fall flat. Your email has to stand out in a crowded inbox.
Your emails must look great on all media, email clients, and mobile devices.
This is the third blog in our series all about what to look for in an Email Service Provider, and what to do when you’ve found it…
Why have your emails designed by a specialist ESP?
  • Designing for emails is not the same as designing for the web. HTML emails – with pictures, colours and graphics, email links and weblinks – can look or function very differently when viewed in different email clients.
  • Mobile devices – A high percentage of your emails today will be viewed on mobile devices. So make sure your emails look great when viewed on mobiles, ipads and other tablets.
  • Social media opportunities – Take advantage of social media by combining your email marketing with social media, you can expand your reach beyond your subscriber lists. For example, by Tweeting or posting to your Facebook page you can include a link to the web version of your campaign. So make sure your ESP provides links to your blog, Facebook, Twitter, Linked In AND 4Networking profile – and make sure you use them!
  • Your ESP should design your campaigns to work across all media. They should also provide the means to test your campaigns to see how your email is rendered across different media.

NEXT TIME, DO’s and don’ts for email marketing

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