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What opens your inbox?

FactorEmail blog email tips

Useful tips from FactorEmail for your email promotions:

What opens your inbox?

  • Write a good subject line – this is the first thing people will see when the campaign arrives in their inbox.
    – It should be short, a maximum of 50 characters will be visible in most email inboxes.
    – Think of it as a printed envelope for your campaign, a teaser to encourage opening rather than putting straight in the bin.
    – Choose your words carefully, for example ‘Sale’ has a far greater open rate than ‘Free’. CLICK HERE for a handy subject line keyword checker, PLUS download the 2013 Adestra Subject line Analyis Report.
  • Avoid using URLs (web addresses) as text, or shorteners – adding a URL as text to email content may seem like a really straightforward way to denote a link, but it tends to set off all sorts of spam filter alarm bells. For similar reasons, links generated using URL shorteners like Google URL Shortener also raise flags. Hiding a URL using a shortener is a common technique used by spammers and so these links are treated with suspicion in email. It’s better to use any other text for your links – more often than not in this scenario, link text like ‘visit our site‘ will do.


FactorEmail is as service provided by FactorEstudio Ltd. We specialise in great designs that make your email campaign get noticed and get read!  Find out more…