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Email Marketing: A Buyer’s Guide

We’ve all experienced the arrival of a new message in our inbox, only to delete it unopened after deciding it is junk. If you are considering email marketing to promote your website, the last thing you want to do is turn off potential customers simply because you are sending out the wrong sort of mail, or sending out the right sort of mail, but to the wrong people.

Read this article in order to avoid these potential email marketing pitfalls.