Easter is early this year. Now is the time to start preparing your email campaigns for all of the upcoming Spring events. So use the subject lines in this post as inspiration to create your Easter and Spring email marketing campaigns.
Here’s a list of subject lines from B2C companies that will help you craft your own creative Easter and Spring email campaigns.
Easter email subject lines
- Five Below: Last Minute Easter Deals, 3-Day Easter Hop!
- Banana Republic: Egg Hunt! Find the Eggs Hidden Around our Site for Extra Savings
- AMS: Enter to Win 2 Dozen Chocolate Covered Strawberries
- West Elm: Hop to It!
- Williams-Sonoma: Exclusive Collections Online Now, A First Look At Easter
- Williams-Sonoma: The Sweetest Selection for Easter
- Henry & David: Ears to You!
- The Stationery Studio: Every Bunny Loves Easter
- Global Wine Cellars: 20% off Easter Inspiration
- Ink Cards: Introducing our 2016 Easter Collection
Spring-themed email subject lines
- Topshop: Karlie Kloss does SS16
- Forest Suites Resort: March into Spring with Our Lowest Rates!
- GapKids: TODAY ONLINE! Get everything they’ll need for Spring!
- Rent the Runway: A little something extra for your spring events
- PetCamp: Happy Spring from Pet Camp!
- Radisson: Save 30% on your Spring Break Getaway
- Nike: Hello, Spring. Goodbye, Subtlety.
- Neiman Marcus: Spring dresses! Our buyer shares her faves
- T&J Designs: Spotted: Sequins for Spring
- Nordstrom: Your spring-getaway packing list (for real-life budget)
- Food52: Grill pans, egg cups + more Easter brunch helper-outers.
- J.McLaughlin: Swing Into Spring
- Banana Republic: Spring is Coming! Shop accordingly
- bareMinerals: A NEW spring trend to fall for
- Navarro Vineyards: Spring Fever at Navarro
- Sloat: March in the Garden at Sloat Garden Center
Create your own subject lines with these additional tips
Now that you’ve read some of the best Spring subject lines from other brands, it’s time to start crafting unique and personal subject lines for your email campaigns. Here are some best practices to help get you started.
Use a tested subject line formula
Writing subject lines is a lot more than just an exercise in creative writing. Data consistently shows that open rates increase when you follow one of the following formulas.
- Use questions – Help your subscribers think about how the question you are asking relates specifically to them. When you ask a thought provoking question, your open rates may increase.
- How To – Tell your reader exactly how your content will help them in the subject line. This will leave them wanting more information.
- Scarcity – When there is only a short amount of time to get a deal, subscribers will click.
- Announcement – When something is new, your brand-lovers will go nuts with excitement.
- Numbers – Using a number can lead to a 57% increase in open rates. When in doubt, use a number to increase your open rates.
- Curiosity – Piquing curiosity is a great way to draw subscribers in. If you know what makes your customers tick, use it to your advantage in your subject lines.
- Surprise – The unexpected surprise pleases subscribers and leads them to open your content.
- Personalization – Everyone loves to see their own name, especially from their favorite brand. Have their name? Use it! You can even go beyond just first name and personalize on other things like a recent purchase, or a preference.
- Emoji – try adding a few emoji if it’s appropriate for your business – they have been shown to increase open rates and with fun choices like clovers, bunnies, and flowers, you can make your subject lines pop.
Use the holiday to your advantage when sending out promotions
It may seem obvious, but when you write copy for your Spring email marketing campaigns, make sure you convey that your promotion is in celebration of that particular holiday.
If you are running a promotion for Easter, then include the word “Easter”, or words that obviously are associated with Easter like: hop, egg, cracked, bunny, basket, hunt for eggs, etc.
Not only will these holiday words thrill your subscribers, but they will also induce the scarcity principle because they automatically understand the promotion will end when the holiday does.