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Email Marketing

How to build an effective email marketing team

How to build an effective email marketing team

 Creating a successful email marketing program boils down to how each team member contributes to the whole operation. With clearly defined roles as well as automation in the right places, an email marketing team will produce effective marketing. Email marketing is a tried-and-tested way to increase your revenue. Research shows […]

Digital marketing, design, email campaign

5 Ways to use Email in Your Next Digital Marketing Campaign

 When it comes to launching a new digital marketing campaign, there’s a lot to consider. You need to align your campaign across teams and make sure each platform (and team member) is ready to do its job. Are your current digital marketing campaigns telling a complete story? Are they bringing […]

Email campaign open rates

Improving email campaign open rates on pc and mobile

  A good email campaign has been a business staple since personal computers became common place. Unless we replace the very concept of ‘email’, email marketing will never go away. It’s a powerful tool, a fast, effective way to share information about your business with thousands of subscribers. An email […]

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Typography matters

 We found some really useful tips from Moo.com on Font Do’s and Don’ts. Great advice, but if you want the best typography in your marketing materials – to make your message loud and clear – we recommend that you always use a professional designer!

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Love it or hate it, change happens (part 3) looking forward to 2014

 Change is good. This is the last in our blogs looking back at how the graphic design industry has changed in the last 25 years. As we move on to the new year, we look forward to some exciting changes ahead and anticipate how they will affect us all. New […]

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Love it or hate it, change happens (part 2)

 Change is good. This is a series of blogs looking back at how the graphic design industry has changed in the last 25 years, then what is ahead and how it will affect us all. Desktop Publishing This was a huge step forward for the industry. Suddenly we could use […]

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Love it or hate it, change happens (part 1)

 This is the first in a series of blogs that will look back at how the graphic design industry has changed in the last 25 years, and then look forward to what’s in store for all of us in the future. We can all look back over our careers and […]