FactorEmail do’s and don’ts for email marketing
Here are a few quick and easy tips that can make your email campaigns more effective: DO – think about your sender name, â€˜fromâ€™ address and subject line We all skim quickly through our inbox to decide which emails to open. This means the most critical element is the plain […]
What are the most effective keywords for your email subject line?
The subject line in your email campaign has less than 50 characters to persuade the recipient to open your email, so what is most effective? Everything you need to know is in this article at Marketing Profs.
Look great and demand attention!
Poor email design frustrates users. If they canâ€™t easily navigate your email or find information they want at a glance, your message will fall flat. Your email has to stand out in a crowded inbox. Your emails must look great on all media, email clients, and mobile devices. This is […]
Show your expertise on Budget Day
Will the 2013 Budget effect your business and your clients? Whatever the Chancellor has in store, this is an opportunity for some timely communication with your clients. A chance to write your commentary, show your expertise and suggest how you can help your clients. In 24 hours we can design […]
What will an ESP (Email Service Provider) do for you?
The mechanics required to create and send successful email campaigns may be more complicated than you think, so it is important to find an ESP that can provide everything you need to make the whole process as easy and as effective as possible. Here’s a summary of what they will […]
What to look for in an ESP (Email Service Provider)
Email marketing is more than just sending out an email with your latest news or a special deal. Websites rely on you visiting them, but email marketing comes right to your inbox and drives you to the site. Across industries companies are increasing their investment in email marketing – […]