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Email Marketing

Christmas email subject lines

How to write Christmas email subject lines that get results

 In any relationship, your opening line sets the tone for what’s to follow and emails are no different. In the final run up to Christmas, your Christmas email subject lines  communicate your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand […]

How to build an effective email marketing team

How to build an effective email marketing team

 Creating a successful email marketing program boils down to how each team member contributes to the whole operation. With clearly defined roles as well as automation in the right places, an email marketing team will produce effective marketing. Email marketing is a tried-and-tested way to increase your revenue. Research shows […]

Digital marketing, design, email campaign

5 Ways to use Email in Your Next Digital Marketing Campaign

 When it comes to launching a new digital marketing campaign, there’s a lot to consider. You need to align your campaign across teams and make sure each platform (and team member) is ready to do its job. Are your current digital marketing campaigns telling a complete story? Are they bringing […]

Email subscriber consent for GDPR compliance will be easier

Email subscriber consent for GDPR compliance will be easier

 One thing is for sure, we will be flooded with GDPR updates this week, as GDPR comes into effect on Friday (25 May 2018). After months of speculation and advice on what we need to do to continue sending emails to our hard earned, treasured email subscriber lists, the email […]

mobile email

7 Stats that will make you rethink mobile email

 Making marketing efforts seamless on mobile is a challenge for businesses of all sizes. Unfortunately, businesses tend to resist the call of mobile for far too long because they don’t fully understand what it means to “go mobile.” That’s because mobile is an umbrella term that covers a wide range […]

GDPR and your email subscriber lists

What to do about GDPR and your email subscriber lists

 This blog aims to set out options in relation to GDPR and your email subscriber lists in preparation for GDPR which comes into force on 25th May 2018. Since Europe’s data protection rules were created in the 1990s, the amount of digital information we create, capture, and store has vastly […]

What is email spam and how to avoid it

What’s considered email spam and how to avoid it

 Email spam. Anyone with an email address has probably encountered it. While anti-spam software and filters trap a lot of unwanted messages, as at September 2017, spam still accounts for nearly 60% of all email traffic worldwide, according to Statista.com. While most spam comes from suspicious sources that are trying […]

Email campaign open rates

Improving email campaign open rates on pc and mobile

  A good email campaign has been a business staple since personal computers became common place. Unless we replace the very concept of ‘email’, email marketing will never go away. It’s a powerful tool, a fast, effective way to share information about your business with thousands of subscribers. An email […]

email marketing do's and don'ts

10 Email marketing Do’s and Don’ts

 Email marketing is a proven tactic that marketers count on to drive results again and again. We found a handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to ensure their email campaigns deliver. Should you buy an email list? When should […]

Christmas email marketing

A 20 point checklist for a merry email marketing season

 We all know that during the Christmas season we will receive a multitude of email marketing campaigns, to persuade us to part with our hard earned money, or to attend a zillion Christmas events. So how will your business battle through the masses to make sure your offer is at […]