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Email Marketing

mobile email

7 Stats that will make you rethink mobile email

 Making marketing efforts seamless on mobile is a challenge for businesses of all sizes. Unfortunately, businesses tend to resist the call of mobile for far too long because they don’t fully understand what it means to “go mobile.” That’s because mobile is an umbrella term that covers a wide range […]

GDPR and your email subscriber lists

What to do about GDPR and your email subscriber lists

 This blog aims to set out options in relation to GDPR and your email subscriber lists in preparation for GDPR which comes into force on 25th May 2018. Since Europe’s data protection rules were created in the 1990s, the amount of digital information we create, capture, and store has vastly […]

What is email spam and how to avoid it

What’s considered email spam and how to avoid it

 Email spam. Anyone with an email address has probably encountered it. While anti-spam software and filters trap a lot of unwanted messages, as at September 2017, spam still accounts for nearly 60% of all email traffic worldwide, according to Statista.com. While most spam comes from suspicious sources that are trying […]

Email campaign open rates

Improving email campaign open rates on pc and mobile

  A good email campaign has been a business staple since personal computers became common place. Unless we replace the very concept of ‘email’, email marketing will never go away. It’s a powerful tool, a fast, effective way to share information about your business with thousands of subscribers. An email […]

email marketing do's and don'ts

10 Email marketing Do’s and Don’ts

 Email marketing is a proven tactic that marketers count on to drive results again and again. We found a handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to ensure their email campaigns deliver. Should you buy an email list? When should […]

Christmas email marketing

A 20 point checklist for a merry email marketing season

 We all know that during the Christmas season we will receive a multitude of email marketing campaigns, to persuade us to part with our hard earned money, or to attend a zillion Christmas events. So how will your business battle through the masses to make sure your offer is at […]

How to provide a seamless customer experience in store, online and on mobile

 In an extremely competitive online marketplace where customers have endless options for making purchases, customer experience has become one of the main differentiators between retailers. In fact, data from Gartner says that by as soon as 2017, 89% of businesses will compete solely on customer experience. So how do you provide a […]

2016 summer Olympics in Rio

Do’s and Don’ts of email marketing for the summer games

 With the 2016 Summer Olympics in Rio in August, the Olympians aren’t the only ones who should be preparing to take part in the summer fun. Leveraging the excitement of the Summer Olympics for your email marketing campaigns is a golden way to reach your subscribers. Before you start planning […]

Email marketing campaigns by FactorEmail

Put a hero in your email marketing campaigns

 The FactorEstudio email marketing service, FactorEmail is an email marketing platform that creates and sends stunning email marketing campaigns, designed for responsive viewing on pc’s, phones and all devices. With FactorEmail’s email builder the possibilities are endless. You can build a custom email marketing campaign that starts with one of our […]

Easter and Spring email subject line ideas

 Easter is early this year. Now is the time to start preparing your email campaigns for all of the upcoming Spring events. So use the subject lines in this post as inspiration to create your Easter and Spring email marketing campaigns. Here’s a list of subject lines from B2C companies […]

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